Date: Friday, September 13, 2019
Time: 2:00 PM – 3:00 PM
Place: Online at https://tinyurl.com/y2s2rmh3
Presenter: Mark Aaron Polger
Cost: Free

Meet Assistant Professor and Coordinator of Library Outreach Mark Aaron Polger and his latest book, Library Marketing Basics (Rowman & Littlefield, 2019), a resource designed for those new to library marketing. In addition to providing step-by-step instructions on how to successfully market your library, this book also discusses the difference between marketing, promotion, publicity, outreach, advocacy, and advertising; examples of marketing initiatives from the corporate world (think Wendy’s “Where’s the Beef?” campaign); and public relations events.

In this free, one-hour webinar, Mark will talk “true” marketing and how to apply it to your library. You’ll hear about tools to plan and implement marketing campaigns, examples of marketing plans, social media marketing guidelines, brand audits, and how to get buy-in from your colleagues and your stakeholders. The premise of Library Marketing Basics is that library marketing is not a bad term, but a means for survival in a world dominated by Google, Facebook, Amazon, and others. Join us Friday, September 13, and learn that you don’t need a marketing degree to know what real marketing looks like.

Can’t make the date? Register for Booklist‘s upcoming webinars and we’ll send you the archive after the event!