Crisis communications consultant and interim chair at the Newhouse School of Public Communications at Syracuse University Michael Meath will lead a two-part online workshop designed to provide participants with a simple formula to follow to help preerve their organization’s reputation during its most critical hours.

The world of crisis communications has changed dramatically. People no longer wait for organizations to put together lengthy responses that explain and justify their actions. At the same time, without thoughtful, careful responses a crisis can grow worse with great velocity. “Crisis Communications for Nonprofits” will give organizations an actionable plan to properly and appropriately handle the unexpected.

1. Discuss the circumstances and situations that can create a crisis or sensitive situation;

2. Explain the techniques and processes that help mitigate crises situations, provide the proper level of engagement by the organization, and help its leadership communicate effectively at a critical time;

3. Describe organization preparedness, approach, response during a crisis, and modified behavior following crisis situations;

4. Explain the role and power of social media during a crisis; and

5. Discuss the key approaches to effectively managing the news media during sensitive situations.