Mohawk Valley Library System

Category: Workshops & Webinars

  • Free Webinar – What’s Your E? : The E’s of Libraries

    Date: Tuesday, September 24, 2019
    Time: 2:00 PM – 3:00 PM
    Place: Online at https://tinyurl.com/y2w3ybkx
    Presenters: Alan Fishel, Charity Tyler, Paula Miller
    Cost: Free

    You know that your library is vital to your community, but how do you communicate its importance to elected officials, community leaders, funders, and other key stakeholders? How can you talk about what your library does using their language? Learn how to use The E’s of Libraries® – Education, Employment, Entrepreneurship, Empowerment, and Engagement – to demonstrate why your library is essential.

    United for Libraries Board Member Alan Fishel will discuss the concept of The E’s of Libraries® and how to overcome the “reality-perception” gap that comes with library advocacy. Charity Tyler, Executive Director fo the Cedar Rapids (Iowa) Public Library Foundation and United for Libraires board member, will discuss how to apply The E’s to your library and Foundation. Paula Miller, Director of the Baltimore County (Maryland) public Library, will discuss how her library uses The E’s of Libraries, and how it was used for Maryland Library Legislative Day.

    If you cannot attend live, a recording will be sent to all registrants following the live webinar.

  • Free Webinar – Library Marketing Basics : Promoting on a Shoestring Budget

    Date: Friday, September 13, 2019
    Time: 2:00 PM – 3:00 PM
    Place: Online at https://tinyurl.com/y2s2rmh3
    Presenter: Mark Aaron Polger
    Cost: Free

    Meet Assistant Professor and Coordinator of Library Outreach Mark Aaron Polger and his latest book, Library Marketing Basics (Rowman & Littlefield, 2019), a resource designed for those new to library marketing. In addition to providing step-by-step instructions on how to successfully market your library, this book also discusses the difference between marketing, promotion, publicity, outreach, advocacy, and advertising; examples of marketing initiatives from the corporate world (think Wendy’s “Where’s the Beef?” campaign); and public relations events.

    In this free, one-hour webinar, Mark will talk “true” marketing and how to apply it to your library. You’ll hear about tools to plan and implement marketing campaigns, examples of marketing plans, social media marketing guidelines, brand audits, and how to get buy-in from your colleagues and your stakeholders. The premise of Library Marketing Basics is that library marketing is not a bad term, but a means for survival in a world dominated by Google, Facebook, Amazon, and others. Join us Friday, September 13, and learn that you don’t need a marketing degree to know what real marketing looks like.

    Can’t make the date? Register for Booklist‘s upcoming webinars and we’ll send you the archive after the event!

  • Free Webinar – Library Promotion in the Digital Age : How to Engage Your Patrons in the Library and at Home

    Date: Thursday, July 25, 2019
    Time: 1:00 PM – 2:00 PM
    Place: Online at https://tinyurl.com/y4gtkj6r
    Presenters: Angela Hursh, Public Library of Concinnati and Hamilton County, Nicole Markisohn, Recorded Books
    Cost: Free

    The digital age has changed the way the public interacts with libraries. Patrons can now access a wide variety of content and services without physically visiting a library location. This means that if you’re only focusing on in-library promotion, you’re missing a key opportunity to grow and engage your patron base. According to Pew Research Center, 93% of library patrons are internet users, and 75% are smartphone users—and as the digital-native Millennial and Gen Z generations continue to represent a larger segment of the overall population, digital promotion will become increasingly important.

    This webinar will cover how digital promotion can help you engage your patron base both in-library and elsewhere, reach more prospective patrons who aren’t yet using the library, and drive adoption and usage of digital content services.

    In this free 60-minute webinar you will:

    • Learn about digital promotion best practices
    • See real-world examples of effective campaigns
    • Hear from Angela Hursh, library marketing expert at The Public Library of Cincinnati and Hamilton County
    • Get actionable tips that you can immediately implement in your library

    Can’t make the date? No problem! Register now and you will receive an email post-event with the URL to access the on demand recording at your convenience.

  • Free Webinar – Reaching Into the Community : Tools to Bring Your Library to the People

    Date: Thursday, June 06, 2019
    Time: 2:00 PM – 3:00 PM
    Place: Online at https://tinyurl.com/yxa39qxp
    Presenters: Moderated by Rebecca Jozwiak, Library Journal
    Cost: Free

    Public libraries are the heart of open access to information and entertainment resources in their communities. They take as their mission to serve citizens from all corners of a community, and as institutions, they are more than just a building with dedicated people. Finding creative ways to reach citizens who are not aware of what the library has to offer, or who may be unable to access the programming and resources at a physical location, is an increasing challenge for modern librarians.

    In this webinar, you’ll hear from a diverse group of enterprising librarians who will discuss some of their strategies for reaching community members outside the library, including populations who are often disadvantaged and underserved. From programs at county jails, to housing offices and local businesses, learn from our panel of librarians about how they are collaborating with nontraditional community partners to bring access to all.

    Can’t make the date? No problem!Register now and you will receive an email post-event with the URL to access the on demand recording at your convenience.

  • Free Webinar – “Just One Thing” : Training Staff for Community Engagement

    Date: Tuesday, February 26, 2019
    Time: 2:00 PM – 3:00 PM
    Place: Online at https://tinyurl.com/yy4rrnjs
    Presenters: Rachel Hadidi and Rachel Yzaguirre, Plano Public Library

    Enhance the customer experience by increasing staff engagement! Learn how the Plano Public Library created a cohesive customer service experience by training staff to share “just one thing” about the library. Staff became more comfortable with patron interactions and engaged with more people during outreach. This concept became a cornerstone to the Outreach & Engagement team’s training and communications. With this concept in place, specific staff were identified for different types of outreach events to address the needs of different communities in their city. The presenters will share information about lessons learned, implementation strategies, internal marketing tips and tricks, and expanding programming outside of library walls.

    This webinar will be of interest to all public library staff, including library managers and directors.

    THIS WEBINAR IS FREE, BUT REGISTRATION IS REQUIRED AND SPACE IS LIMITED. You can register for this webinar until it begins, or until space is no longer available, whichever comes first. Please do not register unless you are sincere about attending the live webinar. Space is limited, and signing up and not attending may deprive someone else of the opportunity. Thank you for your cooperation.